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Facebook changes newsfeed to crack down on engagement baiting
Facebook to demote posts and pages begging users for likes, comments and shares in the newsfeed.
A key factor Facebook uses in deciding what content to show users on their newsfeed is “engagement”. Posts with lots of likes, comments, or shares are seen by more people.
From December 2017, Facebook will crack down on what it calls “engagement baiting”. From this time, post and pages, that don’t follow the new guidelines will be less likely to show up in the Newsfeed.